Resources: Social Media
As long as they observe the Rules and Regulations of the Boy Scouts of America, local councils are free to develop their own applications of Internet and web technology. Over time, many local councils will decide to publish under the National Council umbrella for hosting, content, and technical support. For those that continue to publish independently, we have set up guidelines to help councils build the Scouting brand and protect employees, volunteers, and members.
We've long recognized that unit sites created by individuals at the unit level of Scouting are essentially personal, and therefore beyond the National Council’s control or liability. We do offer advisory guidelines to those who publish Scouting-related sites on their own responsibility, and we urge local councils to take the same approach. These guidelines are established to help avoid several common mistakes.
Initially considered simply a way to socialize with friends, “social media” platforms, such as MySpace, Facebook, Twitter, and YouTube, are now established as major media channels. These sites let individuals build and utilize personal social networks among friends, family, and colleagues. Both for-profit and nonprofit organizations are using social media as well to build and support their brands, drive engagement, support products, increase sales, and more.